Domestic public relations support / For foreign-affiliated companies
Domestic public relations support / for foreign-affiliated companies
We receive numerous inquiries from individuals responsible for public relations at foreign-affiliated companies' Japanese branches regarding "collaboration with global" and "local public relations systems." - Due to differences in organizational structures between Japan and global divisions, sharing resources is challenging. - There is limited experience in public relations activities, and they are unsure of what to do and how to proceed. - They want to create a press release originating from Japan but are struggling to find materials. - They are translating press releases announced overseas and posting them on their website but cannot find the next steps. Tokyo PR proposes strategic public relations activities that take into account the requests of both the headquarters overseeing the global market and the Japanese branch targeting the Japanese market. - Implementing public relations activities that match domestic conditions while prioritizing the headquarters' intentions. - Understanding the situation in the Japanese market. - Close communication with product managers. - Collaboration between global and Japan in PR activities. - Developing press releases originating from Japan. - Proposing press events coinciding with VIP visits to Japan. - Establishing an internal system for PR activities. - Creating a system to uncover PR resources. - Building consensus between global and local teams.
